Cadbury Dairy Milk & Fairtrade

Introduction

Everyday, over 40 000 Cadbury Dairy Milk slabs are unwrapped and enjoyed by South Africans. This means that everyday thousands of people share in that warm, wonderful feeling that is a Glass and Half Full of Joy.

Kraft Foods has always appreciated that doing good is good for business: being responsible and being commercially successful go hand in hand. Our Founders believed in it and it is still at the heart of the way we work today.

Kraft Foods has announced it’s commitment to achieving Fairtrade certification for Cadbury Dairy Milk in South Africa by the fourth quarter 2011. This is truly groundbreaking news for South Africa and the Fairtrade movement as Cadbury Dairy Milk becomes to first confectionery product to achieve Fairtrade status in South Africa. We are delighted to be working in partnership with Fairtrade to deliver sustainable farming and to deliver better livelihoods for cocoa farmers in Africa.

 

What is Fairtrade?

Fairtrade ensures better working and living conditions for small scale farmers and farm workers through fair prices and good labour conditions, community development and looking after our environment.

Fairtrade’s unique model of sustainable development empowers small scale farmers, farm workers and their communities in helping them to help themselves.

Fairtrade offers consumers a powerful way to reduce rural poverty through their everyday shopping. When you buy a Fairtrade product you support farming communities in Africa or sometimes Asia and Latin America. 

A growing variety of Fairtrade labeled products are available on the South African market. For more information,visit http://www.fairtradelabel.org.za/product/chocolate.21.html

 

Cadbury Dairy Milk’s involvement in Fairtrade

Cadbury Dairy Milk is South Africa’s top selling chocolate brand, and thus this initiative is a groundbreaking move for both Kraft Foods and Fairtrade:

• Approximately 14 million Cadbury Dairy Milk slabs will carry the Fairtrade Mark
• The move significantly increases Fairtrade cocoa sales for existing certified farming groups in Africa, as well as opening up new opportunities for thousands more farmers.

The Fairtade mark will appear on all sizes of pure Cadbury Dairy Milk. The first Cadbury Dairy Milk Faitrade certified bars will be available in the fourth quarter 2011.

This is the right move for Cadbury Dairy Milk and for Fairtrade. Consumers are reassured that they will be getting the same great taste at no additional price.

 

To check the video, visit here

Cocoa as a resource

In 1908, the Cadbury brothers began sourcing cocoa from Ghana. They helped to establish the Ghanaian cocoa industry and through this Cadbury has sourced cocoa sustainably, investing in cocoa growing communities for over 100 years.

Cocoa is one of our most important ingredients. Securing the long term sustainable viability of both our cocoa supply and cocoa farmers is thus critical to our success and is in line with our 200 year ethical heritage.

Message from Fairtrade

“Kraft Foods commitment is breakthrough to many farmers in Africa who are very excited that they will be able to sell more of their cocoa as Fairtrade. This will transform lives and create opportunities in their cocoa growing communities”, says Boudewijn Goossens, Executive Director of Fairtrade Label SA. “We are delighted to have the opportunity to certify Cadbury Dairy Milk, enabling all those who buy it to make a real difference for cocoa farmers with every purchase. This certainly sets a new standard for mainstream chocolate industry in South Africa.”

Fast Facts

  • The word chocolate comes from Aztec word xoco!latl, meaning, bitter water.
  • Cadbury in England produced the first ever bar of chocolate in 1842
  • 3.56 million tons of cocoa was produced worldwide in 2009-2010
  • 231 Fairtrade certified producer organizations and farms reside in Africa - 56 in South Africa.
  • Over 1.5 million individual farmers and workers benefit from Fairtrade sales globally. Including family members, it is estimated that over 5 million people directly benefit from Fairtrade.
  • Over 12 500 individual farmer's and farm workers benefit from Fairtrade in South Africa

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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