Multiply the Joy this Summer with Cadbury!

 

How do you multiply the joy? By winning a Cadbury Dairy Milk “Joy Parcel” of course!

Imagine winning a Joy Parcel filled with five fabulous prizes. You get to claim the first prize like a hi-tech 3D plasma screen TV and instead of making your friends and family jealous you pass the parcel onto one of them. They claim the next prize in the parcel and then they pass it on to someone else, who also wins a prize. With the parcel being passed around four times, just imagine how much joy will be multiplied this summer!

The in-store promotion kicks off 1 September, and will run for 12 weeks on regional and national radio stations. The campaign will also be supported by the ever popular ‘Balloons’ television commercial, web, as well as striking in-store displays. To further ensure that the joy is multiplied, an on-the-ground “Joy Crew” will be in stores nationwide playing additional “Pass the Joy Parcel” games with eager Cadbury Dairy Milk consumers.

To enter simply purchase any slab of Cadbury Dairy Milk chocolate over the promotional period and SMS the last 6 digits of your barcode to 32323. You stand a chance to win your share of R350 000 in prizes including 3D Plasma TVs, iPads and shopping vouchers.

“Following the popular ‘Balloons’ television commercial which captures a shared moment of joy, the Cadbury Dairy Milk summer campaign has taken this concept one step further by creating a competition that allows winners to multiply the joy,” says Greg Banach head of Cadbury Chocolate Marketing. “Recently voted as the number one chocolate in South Africa in the Ipsos Markinor/Sunday Times Top Brands survey 2011, Cadbury Dairy Milk strives to keep its consumers excited, interested, and always full of joy.”

The Cadbury Dairy Milk in-store promotion runs from September to November 2011.

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