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Frequently Asked Questions

Here you will find the answers to the most frequently asked questions about Cadbury. Click a question below to reveal the answer.
Why can we get certain of your products only in the UK and not in the USA?

Cadbury products in the USA are manufactured and distributed under a franchise agreement by:

Hershey Chocolate USA 19 East Chocolate Avenue, PO Box 819, Hershey, PA 17033-0819, USA Hershey do not, however, include all the British products in their range.

Why does the taste of the same product often differ from country to country?

The composition of export lines is always as near as possible to that of the UK product.However, we have to comply with the food laws in the country in which the product is being sold.

This does affect the end result where food laws differ significantly from the UK.

Why does the taste of the same product often differ from brand to brand?

The way chocolate is stored can affect the taste. For instance chocolate stored in a warm environment will become stale more quickly than chocolate stored in a refrigerator.

Although the recipe and ingredients for our chocolates are always controlled to tight recipe standards, on occasions ingredients are sourced from different areas, and milk particularly can taste differently when bought from different areas of the country.

Chocolate recipes and textures are different. For instance a bar of Cadbury Dairy Milk tastes quite different to a Flake or a Wispa because they have different recipes.

What is the purpose of the Cadbury website?

The Cadbury website provides a variety of information about the world of chocolate and Cadbury's vital role in that everpopular market. It has attracted millions of visitors since its launch in March 1996.

Although the Cadbury site is a popular stop for Internet surfers, it was not designed as a promotional tool for its brands but rather as an educational and informative source for interested surfers from educational establishments to chocolate-loving members of the public.

The aims of Cadbury.co.uk are to provide a safe, fun and interesting environment for individuals and families alike.

Does Cadbury make low fat or diabetic chocolate bars?

Low Fat Chocolate

We don't specialise currently in the manufacture of low fat bars.
You may be interested to learn however that our Fry's Turkish Delight bars are 92% fat free! We also produce a range of treat size and snack size bars which are smaller than our standard bars.
Although we have no immediate plans to launch a low fat bar there is always a possibility that we may do so in the future.

Diabetic Chocolate

Unfortunately we do not manufacture chocolates suitable for Diabetics under the Cadbury label. Trebor Bassett confectionery however, which is an associate company of Cadbury Ltd sells Diabetic chocolate under the Ernest Jackson "Special Recipe" label.

There are a variety of flavours and products within the range, and these bars are generally available in larger chemists throughout the country. Chemists are also able to order these bars from their suppliers given a little notice.

Where do product names come from?

Milk Tray

The name "Tray" came from the special pack in which the milk chocolate assortment was delivered to the shops. Originally Milk Tray was packed in 5.5lb boxes and arranged on trays from which it was sold loose to customers

Double Decker

The Double Decker name was inspired by the British obsession with double decker buses in the 1970's

Flake 99

The real reason for "99" Flake being so called has been lost in the mists of time, but this is an extract from an article which appeared in a Cadbury works paper many years ago.
At a recent Sales conference Mr Berry, a sales manager, told a story of how Flake became associated with ice cream and how "99" Flake came by its name.
"When I first came north in 1928 I found that some of the Italian soft ice cream makers in County Durham were trying ways of introducing other lines to increase their sales, which in those days were largely in the form of sandwich wafers. The possibilities were obvious if we could get a suitable line, both in shape and size and texture - and the most promising was Flake, which at that time only sold as a 2d line, and therefore had to be cut with a knife to reduce its size."

It proved very successful and its popularity quickly spread. After successive introductions of half penny and 1d Flake, both of which were sold with ice cream, the Sales Committee finally agreed to produce a special size to fit the sandwich and Mr Berry visited a number of Italian customers in the area. After this of course the cornet with the Flake placed temptingly in the top of the ice cream became very popular.

In the days of the monarchy in Italy the King has a specially chosen guard consisting of 99 men, and subsequently anything really special or first class was known as "99" - and that his how "99" Flake came by its name.

How should I melt chocolate?

Cadbury Dairy Milk chocolate is a rich dessert chocolate and therefore hard to melt. A plain chocolate like Bournville is very much easier and more successful in cooking.

Both need to be 'tempered' carefully which is extremely difficult to do at home successfully. But for help and tips please see our Cooking with Chocolate Section.

Can I submit an idea for a new product?

Here at Cadbury we have a Research and Development Team who, in partnership with the Marketing Department continually investigate new product ideas.

Development of a new chocolate product requires tremendous investment, both in time and financial resources.

For every new product that reaches the market place, fifty or more will have failed to meet expectations somewhere during development.
New products have to be carefully researched to ensure they have mass appeal, and the decision to introduce a new Cadbury chocolate product is always based on the results of extensive market research.

Unfortunately for these reasons we are not able to use any ideas from members of the public but for more information please see our Tomorrow section.

What is the Cadbury foundation and how can you apply for funding?

The Cadbury Foundation is a registered charity, now funded entirely by Mondelez International. First established in 1935, the Foundation supports our communities particularly where employees are based in the UK and Africa so that they can contribute their time and skills. Our guiding ethos reflects the Cadbury brothers’ conviction that by nurturing local communities, we nurture the roots of our business. To be eligible for funding from the Cadbury Foundation projects must fall within one of the five key focus areas: education and enterprise, poverty and homelessness, London 2012, the environment and Africa Aid. We've put some guidance in place to help us support the most appropriate charities.

We support charities where:

  • There is a social need or where our colleagues are based in the UK and Africa. For instance we have projects in Birmingham, Sheffield, Hackney, and Uxbridge.

  • Where those involved in the programmes are thought to be 'at risk' or 'socially excluded'.

  • Where we can encourage employee participation.


Outside our guidelines

Unfortunately we don't have the capacity to support causes which are from:

  • Individuals looking for funding for education or training courses.

  • Groups or individuals looking for help with an expedition, travel or leisure projects.

  • Programmes looking for funding for arts projects, unless as part of an education theme.

  • Charities looking for support for hospitality and entertainment - for example fundraising dinners, raffles etc.

  • Projects based out of the UK or Africa.


If your project meets these criteria and would like to apply for a grant, please write with details of the project, the impact to be achieved and the amount of funding required. Please send your application to:


The Cadbury Foundation
Karft Foods
Uxbridge Business Park
3 Sanderson Road
Uxbridge
UB8 1DH

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